Cinema is the most powerful mass media. It attracts audiences from all sections of society and it has the advantages of being seen a number of times. It has the power to condition the mind of the viewers and brainwash him and get his behavior modified. Though it is generally considered to be an entertainment, it has of late, become the media for conveying political and social ideas. Cinema has its brighter side and dark side too
First cinema launch
Cinema was invented by Nicholas and Jean Lumiere of France in 1895. When invented, it was black and white, and silent. Now we have cinema with sound and color. Cinema means recording sound and light on the same film and reproducing it. The movie camera takes a series of picture on the film with the help of a shutter which opens and closes a number of times. Similarly the sound is recorded on the variable deviate method. Cinema is purely considered as a mass entertainer. The viewers goes to the theater to get some relaxation. The commercial films are full of dance, music and fantasy. For a period of 2 or 3 hours that viewers sets in a cinema hall, he is made to forget his misery or worry.
